Marketing and Advertising Applied Research Group
The mission of the Marketing and Advertising Applied Research Group is to advance theory and practice in Advertising Psychology, Relationship and Services Marketing, and Marketing Ethics, through rigorous and relevant, evidence-based research.
We aim to:
- Attract and support a team committed to excellence in their research, consultancy and teaching
- Conduct research that contributes to effective practice and policy in organisations, commerce and for public policy
- Disseminate research internationally to students, academe, the business community, the wider media and government.
In order to achieve our aims we work within a flourishing and vibrant research culture that fosters innovative, ground-breaking, rigorous and relevant applied research. We strive to produce compelling contributions to marketing knowledge for business, academe and the wider community, by achieving the highest standards of research, education and consultancy.
Research projects include:
- Advertising Psychology
- Services & Relationship Marketing
- Marketing Ethics