Open Innovation Masterclass

Date: 9.00am-1.30pm Tuesday 7 February 2012
Location: ACT-UK, Cheetah Road, Coventry, CV1 2TL

Increasingly, businesses are accepting that the need to collaborate is critical to their survival, job creation and growth.  Collaboration through open innovation often creates better solutions to complex problems and also provides you with the opportunities to commercialise new innovative ideas. 

This masterclass will debate how to achieve more from your business through open innovation, what are drivers for collaboration and how to overcome open innovation barriers.

Guest speakers from:

• O2 - Dr Mike Short, Vice President, Telefonica Europe
• Jaguar Land Rover - Tony Harper, Head of Research & Advanced System Engineering Advanced Product Creation
• Logica - Danny Wootton, Innovation Director
• National Physical Laboratory - Peter Benson, Knowledge Services
• Coventry University - Dr Brian More, Director of IP Services 
  

Who should attend: SME’s from across the West Midlands who are looking to work in open innovation environments and want to develop collaborative relationships to get their ideas to market.

For further information on this event or if you would like to book a place then please contact Louise Marjoram via email lmarjoram@cad.coventry.ac.uk or phone +44(0)7974 984 283.