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Professor Simon Chadwick


bsx051@coventry.ac.uk
http://www.dailysportthought.blogspot.com/

Professor of Sport Business Strategy and Marketing
Sport and Event Management
FACULTY OF BUSINESS,ENVIRONMENT AND SOCIETY
Coventry University
Priory Street
Coventry
CV1 5FB
Building: William Morris Building
Room: WM427
Main Duties: Director of CIBS

Biography:

Professor Simon Chadwick holds the position of Chair in Sport Business Strategy and Marketing at Coventry University Business School, where he is also the founder and director of CIBS (Centre for the International Business of Sport). Chadwick’s research and teaching interests lie in the areas of sponsorship, sport marketing and commercial strategy in sport, which means that his work covers a diverse range of subjects including football, motor racing, rugby, athlete endorsements, sports branding, fan behaviour, the Olympic Games, the Indian Premier League and Grand Slam tennis tournaments

Simon is editor of ‘Sport, Business and Management: An International Journal’ and is a former editor of the ‘International Journal of Sports Marketing and Sponsorship’. He continues to serve as an editorial board member for several other sport journals, and has authored and published more than 600 articles, conference papers and books on sport. His academic research has appeared in journals including Sloan Management Review, the Journal of Advertising Research, Thunderbird International Business Review, Management Decision, Marketing Review and Sport Marketing Quarterly

Simon has recently co-edited the books ‘Managing Football: An International Perspective’ (Elsevier) and ‘Sport Entrepreneurship: Theory and Practice’ (F.I.T.), and has also been co-editor of ‘The Business of Sport Management’ and ‘The Marketing of Sport’ (Financial Times Prentice Hall), and ‘International Cases in the Business of Sport’ (Elsevier)

Alongside his books, Chadwick has created a Sport Marketing talk series for Henry Stewart Publishing, is editor of a Sport Marketing book series for Butterworth-Heinemann, and is a visiting academic at IESE and Instituto de Empresa in Spain; the University of Paris, France; and the University of Pretoria in South Africa. Amongst his other research and consultancy activities, Simon has worked with numerous organisations involved in sport including Mastercard, Atletico Madrid, the International Tennis Federation, FC Barcelona, UEFA, the Qatar Olympic Committee, Tottenham Hotspur, Michelin Motorsport, Sport Business Group, The Economist and the British Council

In addition, Chadwick's views on sport are regularly covered by the media; he has been quoted more than 10,000 times in publications across the world including in the Wall Street Journal, the New York Times, Forbes, Time, the Financial Times, the Economist, Business Week, Der Spiegel, El Pais, Le Monde and China Daily. He also regularly appears on television, where he has commented on sport for broadcasters such as CNN, Bloomberg, Al Jazeera, the BBC, CNBC, Sky and CCTV. Simon is a member of a Qatari government sport think-tank; and he sits on the Advisory Board of StreetGames (an organisation which takes sport to disadvantaged communities). He has been identified by The Independent newspaper as being one of the top-10 business tweeters in the UK, and by The Times as being the “guru” of sport management in Britain


Qualifications

  • Ph.D., Establishing the nature of sponsorship commitment in the football club/shirt sponsor dyad
  • M.A. by Research, Corporate Strategy
  • P.G.C.E., Economics and Business
  • Diploma, Personnel Management, Institute of Personnel Management
  • B.A (Hons), Economics

Research Interests

  • Marketing
  • Marketing Management
  • Sponsorship
  • Consumer behaviour
  • Marketing Communications
  • Relationship and Direct marketing
  • Branding
  • Sport Marketing
  • Strategic development of Sport
  • Internet Marketing
  • Service quality
  • Strategic collaboration and relationships
  • Marketing developments in professional sport
  • Management and evaluation of sponsorship
  • Commitment in sponsorship deals
  • Fan behaviour in professional sport
  • Branding of sports properties
  • Service quality in sport and leisure
  • Strategic development of sports organisations
  • Nature and development of sport marketing
  • Relationships, commitment and strategic marketing
  • Use of internet marketing by sport organisations

Selected Outputs

  • Chadwick, S. (2011) 'The evolving sophistication of ambush marketing: A typology of strategies'. Thunderbird International Business Review (in press)
  • Chadwick, S., and Ciletti, D. (2011) Sports Entrepreneurship: Theory and Practice. FIT Publishing
  • Chadwick, S. (2010) 'Ambushed'. MIT Sloan Management Review: Executive Advisor
  • Chadwick, S. (2010) 'The distinctiveness of sport: opportunities for research in the field'. Sport, Business and Management: An International Journal
  • Chadwick, S., and Walters, G. (2009) 'Sportswear identification, distinctive design and manufacturer logos – issues from the frontline'. The Marketing Review 9 (1)
  • Walters, G., and Chadwick, S. (2009) 'Corporate citizenship in football: delivering strategic benefits through stakeholder engagement'. Management Decision 47 (1), 51-66
  • Chadwick, S. (2009) 'From outside lane to inside track – sport management research in the 21st century'. Management Decision 47 (1), 191-203
  • Chadwick, S., Garford, W., Guimaraes, G., and O'Reilly, D. (2008) 'The formation, organisation and management of MyFootballClub: Implications for marketing practice'. Journal of Direct, Data and Digital Marketing Practice 10, 150-160
  • Chadwick, S., and Thwaites, D. (2008) 'Commitment in sponsorship relationships'. Journal of General Management 34 (1)
  • Chadwick, S., and Holt, M. (2008) 'Releasing latent brand equity: The case of UEFA’s Champions' League'. The Marketing Review (2), 147-162
  • Barros, C.P., Barros, C., Santos, A., and Chadwick, S. (2007) 'Sponsorship brand recall at the Euro 2004 soccer tournament'. Sport Marketing Quarterly 16 (3), 161-170
  • Chadwick, S., and Thwaites, D. (2006) 'Distinguishing between short-term and long-term commitment in football shirt sponsorship programmes: towards a matrix of management implications'. International Journal of Sports Marketing and Sponsorship 7 (3), 163-179
  • Chadwick, S. (2006) 'Managing Sport Sponsorship Programmes: Lessons from a Critical Assessment of English Soccer'. Journal of Advertising Research 45 (3), 328-338

Selected Funding

  • Measuring the economic impact of Rugby Union’s World Cup, Mastercard Asia Pacific
  • Rugby in emerging nations, Mastercard Asia Pacific
  • Sport in the Economic Downturn, Weber Shandwick
  • Measuring the economic and commercial impact of the Champions League Final 2010, Mastercard
  • Measuring the economic and commercial impact of the Champions League Final 2008, Mastercard
  • Internationalisation of a football club brand, Atletico Madrid
  • Sportswear branding and logos, International Tennis Federation, Wimbledon, US Open, French Open and Australian Open
  • Attitudes to gays and lesbians in English professional football, Stonewall
  • Fan responses to football club marketing, Middlesbrough, Sunderland, Sheffield United, Norwich City and Leyton Orient
  • Play the Game Conference Initiative, Advantage West Midlands
  • Measuring the economic and commercial impact of the Champions League Final 2009, Mastercard
  • Measuring the economic and commercial impact of the Champions League Final 2011, Mastercard
  • 2007, Assessing the Economic Impact of UEFA Euro 2008, Mastercard, £2,000

Selected Professional Activities

  • Editor, Sports Marketing Book Series, Elsevier
  • Editor, Sport Marketing Talk Series, Henry Stewart
  • Member of editorial board for ESIC-Marketing
  • Conference paper reviewer for European Academy of Marketing
  • Conference paper reviewer for Academy of Marketing
  • National correspondent for European Association of Sport Management
  • Fellow of the Royal Society of Arts
  • Member of the Chartered Institute of Marketing
  • Graduate of the Institute of Personnel Management

Professor Simon Chadwick

Professor of Sport Business Strategy and Marketing
Sport and Event Management
FACULTY OF BUSINESS,ENVIRONMENT AND SOCIETY
Coventry University
Priory Street
Coventry
CV1 5FB
Building: William Morris Building
Room: WM427
Main Duties: Director of CIBS

Biography:

Professor Simon Chadwick holds the position of Chair in Sport Business Strategy and Marketing at Coventry University Business School, where he is also the founder and director of CIBS (Centre for the International Business of Sport). Chadwick’s research and teaching interests lie in the areas of sponsorship, sport marketing and commercial strategy in sport, which means that his work covers a diverse range of subjects including football, motor racing, rugby, athlete endorsements, sports branding, fan behaviour, the Olympic Games, the Indian Premier League and Grand Slam tennis tournaments

Simon is editor of ‘Sport, Business and Management: An International Journal’ and is a former editor of the ‘International Journal of Sports Marketing and Sponsorship’. He continues to serve as an editorial board member for several other sport journals, and has authored and published more than 600 articles, conference papers and books on sport. His academic research has appeared in journals including Sloan Management Review, the Journal of Advertising Research, Thunderbird International Business Review, Management Decision, Marketing Review and Sport Marketing Quarterly

Simon has recently co-edited the books ‘Managing Football: An International Perspective’ (Elsevier) and ‘Sport Entrepreneurship: Theory and Practice’ (F.I.T.), and has also been co-editor of ‘The Business of Sport Management’ and ‘The Marketing of Sport’ (Financial Times Prentice Hall), and ‘International Cases in the Business of Sport’ (Elsevier)

Alongside his books, Chadwick has created a Sport Marketing talk series for Henry Stewart Publishing, is editor of a Sport Marketing book series for Butterworth-Heinemann, and is a visiting academic at IESE and Instituto de Empresa in Spain; the University of Paris, France; and the University of Pretoria in South Africa. Amongst his other research and consultancy activities, Simon has worked with numerous organisations involved in sport including Mastercard, Atletico Madrid, the International Tennis Federation, FC Barcelona, UEFA, the Qatar Olympic Committee, Tottenham Hotspur, Michelin Motorsport, Sport Business Group, The Economist and the British Council

In addition, Chadwick's views on sport are regularly covered by the media; he has been quoted more than 10,000 times in publications across the world including in the Wall Street Journal, the New York Times, Forbes, Time, the Financial Times, the Economist, Business Week, Der Spiegel, El Pais, Le Monde and China Daily. He also regularly appears on television, where he has commented on sport for broadcasters such as CNN, Bloomberg, Al Jazeera, the BBC, CNBC, Sky and CCTV. Simon is a member of a Qatari government sport think-tank; and he sits on the Advisory Board of StreetGames (an organisation which takes sport to disadvantaged communities). He has been identified by The Independent newspaper as being one of the top-10 business tweeters in the UK, and by The Times as being the “guru” of sport management in Britain


Qualifications

  • Ph.D., Establishing the nature of sponsorship commitment in the football club/shirt sponsor dyad
  • M.A. by Research, Corporate Strategy
  • P.G.C.E., Economics and Business
  • Diploma, Personnel Management, Institute of Personnel Management
  • B.A (Hons), Economics

Research Interests

  • Marketing
  • Marketing Management
  • Sponsorship
  • Consumer behaviour
  • Marketing Communications
  • Relationship and Direct marketing
  • Branding
  • Sport Marketing
  • Strategic development of Sport
  • Internet Marketing
  • Service quality
  • Strategic collaboration and relationships
  • Marketing developments in professional sport
  • Management and evaluation of sponsorship
  • Commitment in sponsorship deals
  • Fan behaviour in professional sport
  • Branding of sports properties
  • Service quality in sport and leisure
  • Strategic development of sports organisations
  • Nature and development of sport marketing
  • Relationships, commitment and strategic marketing
  • Use of internet marketing by sport organisations

Selected Outputs

  • Chadwick, S. (2011) 'The evolving sophistication of ambush marketing: A typology of strategies'. Thunderbird International Business Review (in press)
  • Chadwick, S., and Ciletti, D. (2011) Sports Entrepreneurship: Theory and Practice. FIT Publishing
  • Chadwick, S. (2010) 'Ambushed'. MIT Sloan Management Review: Executive Advisor
  • Chadwick, S. (2010) 'The distinctiveness of sport: opportunities for research in the field'. Sport, Business and Management: An International Journal
  • Chadwick, S., and Walters, G. (2009) 'Sportswear identification, distinctive design and manufacturer logos – issues from the frontline'. The Marketing Review 9 (1)
  • Walters, G., and Chadwick, S. (2009) 'Corporate citizenship in football: delivering strategic benefits through stakeholder engagement'. Management Decision 47 (1), 51-66
  • Chadwick, S. (2009) 'From outside lane to inside track – sport management research in the 21st century'. Management Decision 47 (1), 191-203
  • Chadwick, S., Garford, W., Guimaraes, G., and O'Reilly, D. (2008) 'The formation, organisation and management of MyFootballClub: Implications for marketing practice'. Journal of Direct, Data and Digital Marketing Practice 10, 150-160
  • Chadwick, S., and Thwaites, D. (2008) 'Commitment in sponsorship relationships'. Journal of General Management 34 (1)
  • Chadwick, S., and Holt, M. (2008) 'Releasing latent brand equity: The case of UEFA’s Champions' League'. The Marketing Review (2), 147-162
  • Barros, C.P., Barros, C., Santos, A., and Chadwick, S. (2007) 'Sponsorship brand recall at the Euro 2004 soccer tournament'. Sport Marketing Quarterly 16 (3), 161-170
  • Chadwick, S., and Thwaites, D. (2006) 'Distinguishing between short-term and long-term commitment in football shirt sponsorship programmes: towards a matrix of management implications'. International Journal of Sports Marketing and Sponsorship 7 (3), 163-179
  • Chadwick, S. (2006) 'Managing Sport Sponsorship Programmes: Lessons from a Critical Assessment of English Soccer'. Journal of Advertising Research 45 (3), 328-338

Selected Funding

  • Measuring the economic impact of Rugby Union’s World Cup, Mastercard Asia Pacific
  • Rugby in emerging nations, Mastercard Asia Pacific
  • Sport in the Economic Downturn, Weber Shandwick
  • Measuring the economic and commercial impact of the Champions League Final 2010, Mastercard
  • Measuring the economic and commercial impact of the Champions League Final 2008, Mastercard
  • Internationalisation of a football club brand, Atletico Madrid
  • Sportswear branding and logos, International Tennis Federation, Wimbledon, US Open, French Open and Australian Open
  • Attitudes to gays and lesbians in English professional football, Stonewall
  • Fan responses to football club marketing, Middlesbrough, Sunderland, Sheffield United, Norwich City and Leyton Orient
  • Play the Game Conference Initiative, Advantage West Midlands
  • Measuring the economic and commercial impact of the Champions League Final 2009, Mastercard
  • Measuring the economic and commercial impact of the Champions League Final 2011, Mastercard
  • 2007, Assessing the Economic Impact of UEFA Euro 2008, Mastercard, £2,000

Selected Professional Activities

  • Editor, Sports Marketing Book Series, Elsevier
  • Editor, Sport Marketing Talk Series, Henry Stewart
  • Member of editorial board for ESIC-Marketing
  • Conference paper reviewer for European Academy of Marketing
  • Conference paper reviewer for Academy of Marketing
  • National correspondent for European Association of Sport Management
  • Fellow of the Royal Society of Arts
  • Member of the Chartered Institute of Marketing
  • Graduate of the Institute of Personnel Management