Marketing and Advertising

The department of Marketing and Advertising at Coventry Business School is well-recognised for research and teaching at undergraduate, postgraduate and post-experience levels.

Our expertise extends across the full spectrum of marketing practice but we focus on the areas of:

  • Advertising psychology
  • Relationship and services marketing
  • Marketing ethics

Applied research

The department exhibits a dynamic, enterprising, and creative environment committed to providing excellent education enriched by our focus on applied research.

This research delivers significant economic, commercial, environmental, cultural and/or social benefits with department. Faculty demonstrating expert and specialist knowledge of marketing with evidence-based, cutting-edge practice.

More information on the Marketing and Advertising Research Group

Contact Us

For further information about any of our core products, please contact: Leigh Doster – Acting Head of Department of Marketing and Advertising.

See a full list of undergraduate and postgraduate courses offered by Coventry Business School
Human Behaviour in Online Environments
Watch some of the research taking place by our marketing academics.

Human Behaviour in Online Environments  - A look at how businesses can improve communication with their customers.